Simple-Usability is a leading website-user experience and usability company. It helps businesses to maximise the impact of their websites by applying specialist human behavioural and eye tracking skills. Its objective is to change website visitors into customers by improving the usability of their customers' websites.

They were previously located in the Innovation Centre on York Science Park. They now work throughout Europe from their base here at the Round Foundry Media Centre. The team, fronted by Guy Redwood, have over 12 years' experience on web usability. Guy says they are "realistic about attainable results and have a keen eye for quick wins".

Their office space has a specially built eye tracking studio, which is available to all of their customers. The room has multiple built in cameras to capture all the details of the test sessions and is kitted out with all the latest usability testing and eye tracking software.

The Round Foundry Media Centre appealed to Guy because of its sheer look, and the quality and friendliness of its neighbours. He also liked its location, offering flexibility of recruitment as his research relies strongly on recruiting participants against specific profiles. Guy says "we are only a 5 minute walk from Leeds city centre and train station. There are also a great variety of meeting rooms for running workshops with customers".

Guy plans on growing the business in the coming years, adding new eye tracking services for print and video, and he feels surrounding business can help with this. "The wider business community is great. We get instant credibility for being based in the media centre, it is an aspirational building within the new media scene of Leeds, We can also take our clients to some top quality bars and restaurants – they are right on our doorstep. At the end of the day, we run a successful business, and to do this it helps if we are around other successful businesses".

Guy Redwood

www.simpleusability.com